Encounters With Books :: Personal Narrative Essays

Encounters With Books My speech teacher had told me that an individual would remember thirty percent of what they read, forty percent of what they hear, and over fifty percent of what they actually speak. Can you imagine how much a parent would remember if they read a book aloud to their child and then their child read it back? That would not only prove as a good way for a child to better their reading skills, but it would also serve as a means of bonding between a child and their parent. Books play a role in everyone's lives. Ones literary tastes begin during their childhood, when parents are reading to their children. That is where you first gain the knowledge of what types of books you like to read, and like a fine wine, it will refine with age. In my third year of Elementary School, I was constantly drowning myself in books. My family kept moving from state to state, and by my third grade year, I felt as if books were the only true friends I had. As a gift, my mother had brought me a new book one day. It was filled with exciting new thoughts and stories. The Giving Tree was a book is about a little boy who finds company and friendship with this "giving tree." As the boy grows older, the tree tries its hardest to still be there for the boy when he needs it. My mother explained that she would gladly be my tree. No matter what comes my way, she will always be there when I need her. During my middle school years, we were forced to read Of Mice And Men and To Kill A Mockingbird. I always seemed to struggle with things I was forced to read. Both books express a type of prejudice against one of the main characters. Of Mice And Men was about Lenny and George who were drifters. Lenny was mentally retarded, and the boys on the farm would poke fun at him due to this condition. In To Kill A Mockingbird, a young black man was accused of raping a white woman, but he did not commit the crime. In both of these novels, someone was looked upon as less than they really were.

Heat of neutralization Essay

Discussions: 1.Why theoretical value different from value obtained? It may heat loss to the surroundings. It may have parallax error during taking the reading. 2.Why is usually the cup used in this experiment made of polystyrene? To prevent heat loss to the surroundings because it is a heat insulator. 3.Why the heat of neutralization has a negative sign? The reaction gives out heat that results in the increase of temperature of the products formed. I. Discussion  During this experiment, the pressure in the lab will be constant or essentially constant. When pressure is constant, changes in energy (q) can be related to change in the enthalpy of reaction (ΔHrxn). 1  Energy changes accompany chemical reactions as original bonds are broken and new bonds are formed. Usually the energy change takes the form of heat. If heat is released from the reaction, the change in energy or enthalpy (∆H) is negative and the reaction is exothermic. Conversely, if heat is absorbed by the reaction, the enthalpy is positive and the reaction is endothermic. In this experiment you will measure the enthalpy (∆H) of an acid/base neutralization. A neutralization reaction occurs when acid and base combine to form water as shown in the example below. Overall Reaction: HCl (aq) + NaOH(aq) → NaCl(aq) + H2O(l) TIE: H + (aq) + Cl − (aq) + Na + (aq) + OH − (aq) → Na + (aq) + Cl − (aq) + H2O(l) or NIE: H + (aq) + OH − (aq) → H2O(l) Notice in the neutralization reaction above the Na + and Cl − ions, the spectator ions, remain unchanged. The only chemical reaction occurring is between the H + and OH − ions. Neutralization reactions have heat as a product since energy is released when H + and OH − form a H2O molecule. The heat flow, q, of a process like a chemical reaction can be studied by analyzing its heat exchange with its surroundings. The heat released by a system (a chemical reaction) is absorbed by its surroundings (often this is the solution). qrxn = qsystem = − qsurroundings The equation above says that the heat lost by the system is equal to, but of opposite sign from the heat gained by the surroundings. Thus if the heat change in the surroundings is measured then heat released by the chemical reaction can be calculated. Frequently, such a heat change measurement is done in an insulated container called a calorimeter. In a perfect calorimeter, all of the heat released by the chemical reaction would stay inside the calorimeter. Although our experimental setup utilizes a less  than perfect calorimeter, a â€Å"coffee-cup† calorimeter, the data collected is close to that for a perfect calorimeter. The heat flow into the reaction surroundings (solution), qsurroundings, from the neutralization reaction can be calculated using the following equation where m is the mass of the calorimeter contents, ∆T is the change in temperature, and Cs is the specific heat of the contents. We will assume that the solution in the calorimeter has the same physical properties as water, specifically that Cs = 4.184 J/g†¢Ã‚ °C. qsurroundings = m ∆T Cs In contrast when volume is constant, changes in energy (q) can be related to changes in the internal energy, ΔErxn.2 In this experiment the neutralization of sodium hydroxide (a strong base) with hydrochloric acid (a strong acid) and acetic acid (a weak acid) will be investigated. The base is present in slight excess and, therefore, the acid is the limiting reagent and determines the number of moles of acid and base reacting. Therefore, the heat flow from the reaction is: qrxn = ∆Hrxn (mol acid II. Objectives 1. To determine the enthalpy of neutralization of a strong base with a strong acid. 2. To determine the enthalpy of neutralization of a strong base with a weak acid. 3. To use Hess’ Law to determine the enthalpy of dissociation of the weak acid. III. Procedure – This lab is done is pairs. A. Preparation of Solutions 1. Each lab bench will need make the 0.5000 M acid solutions needed for this lab by diluting 1.000 M stock solutions of HCl and acetic acid. Read the label on the container to obtain the exact molarity of the acid solutions. It will be very close to 1.000M. Lab groups at each bench will share these solutions. 2. Each pair of students will need at least 120 mL of each acid. Accounting for errors and/or extra trials, a total volume of 500 mL of the 0.5000 M acids will be enough for 3 pairs of students. 3. The equipment available for the dilution includes 250.00 and 500.00 mL volumetric flasks. Your instructor will demonstrate how to perform the dilution. (Although volumetric glassware is not commonly used to make quantitative dilutions, the process is appropriate for the solutions used in this lab.) Recall the formula for dilution calculations: M1V1 = M2V2 For this dilution: M1 = 250.00 mL V1 = Molarity of the stock acid solution(known) M2, = Molarity of the dilute acid solution(solve for this – should be close to 0.5000 M) V2 = 500.00 mL 4. Include your dilution calculations in your lab book.

Factory Farms and Animal Cruelty Essay - 3698 Words

Factory Farms and Animal Cruelty Imagine that Christ meant these words literally. Imagine that accepting Christ as your personal savior required lunching with him. Of course, if Christ were coming over today for lunch, you would probably dust, vacuum, adjust the pictures on the walls, pick your best outfit, comb your hair, jot down a few questions about heaven. But what would the two of you eat? Would you serve Christ fried chicken? How would you feel about setting a plate of steaming, sizzling pork chops in front of your savior? A few hard-boiled eggs wouldnt hurt, right? Maybe a glass of milk to wash it all down? For many Christians, faith has little to do with whats in the fridge. Lunch with Christ would raise issues far more†¦show more content†¦Hence, as Augustine says [†¦]by a most just ordinance of the Creator, both their life and their death are subject to our use (Summa). In other words, animals have utility value only. Aquinas denied that animals are proper objects of moral concern for at least two reasons: (1) God made animals exclusively for human use; we ride, wear, work, and eat animals, and there is no sin in using a thing for the purpose for which it is (Summa). (2) Animals cannot reason. Since only rational beings are proper objects of moral concern, how one treats animals is morally valuable only insofar as such treatment affects rational beings. For example, one should not torture animals only because doing so may subtly influence one to torture humans, too. Points (1) and (2) are central to the Utility Thesis. Although Catholic theology is indebted to Aquinas, I think there are good reasons to reconsider the Utility Thesis and points (1) and (2). (1) If God made animals solely for human use, then God would care most about those animals that humans find most useful. An animals ontological worth would be equal to its usefulness to humans. However, consider Jesus words: Are not two sparrows sold for a cent? And yet not one of them will fall to the ground apart from your Father (Mat. 10:29). In response to this passage, Richard Bauckham, Professor of New Testament Studies atShow MoreRelatedAnimal Cruelty on Factory Farms Essays1842 Words   |  8 PagesAnimal Cruelty on Factory Farms â€Å"This is horrible! I can’t even watch this!† Those were my immediate thoughts the first time my eyes were opened to the inhumane animal cruelty on factory farms. Factory farming enables mass production to supply the demands of today’s society but also enables the cruel treatment of animals. We need to end the cruelty and abuse that these animals have to endure at the factory farms because it causes loss to the business, reduces the quality of the product producedRead MoreEssay about The Corrupted Food on Our Tables561 Words   |  3 Pagesand industrialized. Due to the changes in how our industries (Food; in this case) function, small family-owned farms have disappeared leaving large, industrialized production units that grow livestock in masses for the benefit of the Large Corporations such as Tyson Foods Inc. The legal definition of Animal Cruelty is†¦Ã¢â‚¬ Acts of violence or neglect perpetrated against animals† (Animal Cruelty). The re d barn with white framing, the bright green pasture with cows grazing, and the respectable family whoRead MoreAnimal Cruelty Is Not Defined The Same By All People1132 Words   |  5 PagesWriting to Solve a Problem: Animal Cruelty Cruelty to animals is not defined the same by all people. Cruelty encompasses physical and mental harm. By definition, any action that causes physical or mental harm to an animal would be considered cruel. The blanket opinion is most often unanimous, cruelty to animals must cease, there then begins the differing of opinions. The determination of what is considered acceptable treatment of animals, and what is considered cruel treatment has been dissectedRead MoreAnimal Cruelty Essay821 Words   |  4 PagesAnimals around the world are being taken out of their natural habitats, being breaded and fed antibiotics. Cruelty among the animals range from puppy mills, zoos, factory farms, and many more. People who hurt animals may not even know they’re doing harm to them, but animals are dying all around us. According to Dà ©sirà ©e Achollo of People for Ethical Treatment of Animals (PETA), families that adopt rabbits, goldfish, and hermit crabs don’t take good enough c are of the animals and the animals end upRead MoreA Poll Conducted By The Aspca Revealed That 94% Of Americans1322 Words   |  6 Pagesthat production animals, specifically those raised for food, deserve to live a comfortable life free of cruelty and neglect. Despite this belief, many factory farm animals are abused and neglected in such ways that, if witnessed by consumers, would not be accepted. Over 99% of the United State’s farm animals live on factory farms that use them for means of profit, many of them violating the Animal Welfare Act and other laws put in place to protect the humane treatment of animals (ASPCA). This abuseRead MoreEssay about Animal Cruelty on Farms1003 Words   |  5 Pagesmeat and animal factory farms are content to work quietly and discreetly in the sparsely-populated back corners of the country where no one can see what is being done without making an active effort. The problem for them is, many people have been making an active effort- as the animal cruelty cause became more mainstream, the US saw a huge increase in the investigative journalism aimed at uncovering the flaws of factory farming. These findings have been explosive, and have led to animal rights legislationRead MoreInhumane Treatment of Farm Animals1319 Words   |  6 Pages Factory farms are often cruel to their animals. Pregnant pigs are confined to tiny crates where they can barely move, and chickens are crammed together by the thousands, in small chicken house to save money. Veal calves are kept inside so their meat doesnt darken. Dairy cows and hens are pumped with lots of chemicals and hormones so that they produce more milk and eggs than they naturally would, and piglets that a crippled, too small or simply unwanted are killed brutally and thrown away like trashRead MoreMeat the Truth: The Humane Problem750 Words   |  3 PagesThe world has different views on whether it is ethical to eat meat. The most important moral should be that the animals ar e being treated humanely before and during the slaughtering process. Customers who eat meat need to know that the meat they are buying does not come from mistreated animals. Customers should be buying their meat from small farms or larger companies that promote cruelty-free production. Broiler chickens are kept to a point they can barely walk and hens are piled in a small cage withRead MoreFactory Farming Essay1141 Words   |  5 Pagesdifferent. In order to generate the most profit, livestock are killed systematically at a massive scale on an assembly line. These animals are treated as nothing more than objects that can be processed, packaged, and sold to a consumer. For this business to take place with both time and cost efficiency, the welfare of the livestock is placed as one of the last priorities. Factory farming has gotten out of hand, and America is doing an inadequate job managing and enforcing the legal guidelines that explainRead MoreFactory Farming1493 Words   |  6 Pagesï » ¿ Leah Mattingly November 19, 2013 Factory Farming: The Truth Revealed Many people might not be aware of what really happens in factory farms, or if they do, they tend to turn a blind eye towards it. Our society has a fairytale image of how factory farm animals live: Cows grazing the luscious green fields, hens nesting in a warm, spacious barn, and pigs rolling around in mud enjoying the sunny day. This vision of farm life is far from reality, especially today with demand for cheap, delicious

Net Present Value and Correct Answer - 2705 Words

Question 1 2 out of 2 points | | | Assume that the economy is in a mild recession, and as a result interest rates and money costs generally are relatively low. The WACC for two mutually exclusive projects that are being considered is 8%. Project S has an IRR of 20% while Project L s IRR is 15%. The projects have the same NPV at the 8% current WACC. However, you believe that the economy is about to recover, and money costs and thus your WACC will also increase. You also think that the projects will not be funded until the WACC has increased, and their cash flows will not be affected by the change in economic conditions. Under these conditions, which of the following statements is CORRECT?Answer | | | | | Selected Answer: |†¦show more content†¦| Correct Answer: | The higher the WACC used to calculate the NPV, the lower the calculated NPV will be. | | | | | Question 8 2 out of 2 points | | | Which of the following statements is CORRECT?Answer | | | | | Selected Answer: | An NPV profile graph is designed to give decision makers an idea about how a project’s contribution to the firm’s value varies with the cost of capital. | Correct Answer: | An NPV profile graph is designed to give decision makers an idea about how a project’s contribution to the firm’s value varies with the cost of capital. | | | | | Question 9 2 out of 2 points | | | Which of the following statements is CORRECT?Answer | | | | | Selected Answer: | If two projects have the same cost, and if their NPV profiles cross in the upper right quadrant, then the project with the lower IRR probably has more of its cash flows coming in the later years. | Correct Answer: | If two projects have the same cost, and if their NPV profiles cross in the upper right quadrant, then the project with the lower IRR probably has more of its cash flows coming in the later years. | | | | | Question 10 2 out of 2 points | | | Which of the following statements is CORRECT? Assume that the project being considered has normal cash flows, with one outflow followed by a series ofShow MoreRelatedNet Present Value and Correct Answer850 Words   |  4 Pagespoints) Which of the following NOT correct? Independent or non-mutually exclusive alternatives can be accepted at the same time. The modified internal rate of return assumes that inflow are reinvested at 80 percent of the internal rate of return This is a correct answer It is the difference in the reinvestment assumptions that can be significant in determining when to use the present value or internal rate of return methods. Under the net present value method, cash flows are assumedRead MoreValuation Quiz Essay1381 Words   |  6 PagesPamp;S’s current equity value (rounded to the nearest million dollars). You Answered Correct Answer 5676  margin of error  +/-  2    Question 2 Swamp amp; Sand Industries has the following data. The discount rate is 12%. Terminal value is 3 times FCF. Cash and debt are constant.    Calculate its Enterprise Value.       | 20X1 | 20X2 | 20X3 | Free Cash Flow |   1933 |   1933 |   1933 | Cash |   147 |   147 |   147 | Debt |   435 |   435 |   435 | You Answered Correct Answer 8762.3  margin of error  +/-  3 Read MoreQuiz 7 Cost Accounting1450 Words   |  6 Pagesfacilities? A) capital budgeting B) working capital C) master budgeting D) project-cost budgeting Answer: A Diff: 1 Terms: capital budgeting Objective: 1 AACSB: Reflective thinking 2) The two factors capital budgeting emphasizes are: A) qualitative and nonfinancial B) quantitative and nonfinancial C) quantitative and financial D) qualitative and financial Answer: C Diff: 1 Terms: capital budgeting Objective: 2 AACSB: Reflective thinking 3) The stage of theRead MoreEco 550 Quiz 1 (2013) Essay examples691 Words   |  3 Pagesbe designed to: Correct Answer: create incentives so that managers act like owners of the firm. Question 2 3 out of 3 points In the shareholder wealth maximization model, the value of a firms stock is equal to the present value of all expected future ____ discounted at the stockholders required rate of return. Correct Answer: profits (cash flows) Question 3 3 out of 3 points The primary objective of a for-profit firm is to ___________. Correct Answer: maximize shareholderRead MoreAcc/561 Exam Essay1444 Words   |  6 Pages| | Multiple Choice Question 49 | | | | Your answer is correct. |    |    | Which of the following is an advantage of corporations relative to partnerships and sole proprietorships? | Reduced legal liability for investors. | | Harder to transfer ownership. | | Lower taxes. | | Most common form of organization. | | | | | Multiple Choice Question 64 | | | | Your answer is correct. |    |    | The group of users of accounting information charged withRead MoreEssay Mid-Term Exam Busn 3791364 Words   |  6 PagesQuestion Type: # Of Questions: # Correct: Multiple Choice 31 29 Many Multiple Choice 1 0 Short 4 N/A Grade Details - All Questions Page: 1 2 3 1. Question : (TCO 1) What is the goal of financial management for a sole proprietorship? Student Answer: Decrease long-term debt to reduce the risk to the owner maximize net income given the resources of the firm CORRECT maximize the market value of the equity minimize the tax impact on the proprietor minimize costsRead MoreAccounts Receivable and Correct Marks1036 Words   |  5 PagesChoose one answer. | a. Recording interest that has been earned but not received | | | b. Recording supplies that have been purchased with cash but not yet used. | | | c. Recording revenue that has been earned but not yet collected in cash. | | | d. A. and C. | | Correct Marks for this submission: 5/5. Question 2 Marks: 5 Which resource provider typically receives first priority when resources are divided as part of a business s liquidation? Choose one answer. | aRead MoreReal Option956 Words   |  4 PagesSome questions may require you to use financial calculator or Excel. (In the final exam, for students without financial calculator, writing down the formula will be enough. However, those formulas must be correct to get full credit. Therefore, it is a good practice to check whether you are correct by using Excel for these practice questions) 1. How are real options different from financial options? 2. Consider the following project data: (1) A $500 feasibility study will be conductedRead MoreFin 571 Week 5 Connect Problems1026 Words   |  5 Pages1. The difference between the present value of an investment?s future cash ï ¬â€šows and its initial cost is the: †¢ net present value. †¢ internal rate of return. †¢ payback period. †¢ proï ¬ tability index. †¢ discounted payback period. 2. Which statement concerning the net present value (NPV) of an investment or a ï ¬ nancing project is correct? †¢ A ï ¬ nancing project should be accepted if, and only if, the NPV is exactly equal to zero. †¢ An investment project should be accepted only if the NPV is equalRead MoreSterling Household Products Company651 Words   |  3 PagesPlease provide an articulate, concise, and theoretically sound answer. Answers need to be supported with examples from the texts and Exhibits. This may require some due diligence on your part. Please retype the question and your response. 1. How much business risk is associated with Sterling’s proposed acquisition of the germicidal, sanitation, and antiseptic products unit of Montagne Medical? Be sure to define business risk in your answer. 2. Verify the growth rates for sales and inflation

Multimedia Journalism Problems Prospects - 8791 Words

Introduction News is the abbreviation of the four directions-North, East, West and South, meaning that it covers all the events happening around us. News provides information which enhances knowledge. It is the right of a human being to know what is happening around him/her. Throughout time, the journalism industry has gone through several changes. At the beginning, there were only weekly magazines providing readers with information and knowledge about the society, and then came the daily newspapers which provide all the happenings in our country and abroad. After that came the TV which provided audiences to view as well as listen the news and then came the internet which gave birth to online news allowing people to get news over the†¦show more content†¦3.3% of the tio na l na s ic lit po co /e ss ne si bu ne no at rn te in l na io le ty es /fa i sh on s ic t of he ab e ov he e ov ab m no n /e te rt nm ai en t type of news you watch respondents chose â€Å"none of the above†, saying they do not watch TV news. 4.2% of response came for national news, 5% for sports, 2.5% for international, 6.7% for economics/business news and lifestyle/entertainment news respectively. It was seen that most of the respondents watch the whole news bulletin and some watch only a particular type of news. So it can be said that to gain viewers, multimedia news agencies need to provide all types of news from national to sports to lifestyle news. This is obvious because a news agency should gather news from all segments. So if all the news can be provided on internet then people willing to watch news from various segments will visit the website to watch multimedia news. Question # 13.Do you agree that journalists put all the information in the news reports? Statistics journalists put all the information in the news reports journalists put all the information in the news reports N Mean Median Mode Std. Deviation Variance Minimum Maximum Valid Missing 120 0 1.6833 1.0000 1.00 1.02886 1.059 1.00 5.00 Valid strongly agree agree neutral disagree strongly disagree Total Cumulative Percent 59.2 84.2 90.8 97.5Show MoreRelatedMultimedia Journalism: Problems Prospects8803 Words   |  36 Pagesdirections-North, East, West and South, meaning that it covers all the events happening around us. News provides information which enhances knowledge. It is the right of a human being to know what is happening around him/her. Throughout time, the journalism industry has gone through several changes. At the beginning, there were only weekly magazines providing readers with information and knowledge about the society, and then came the daily newspapers which provide all the happenings in our countryRead MoreElectronic Media1675 Words   |  7 Pagesincludes video recording, audio recording, multimedia presentations, slide presentations, CD ROM’S and online contents. Als o, recorded broadcasting in television, radio, telephone etc. could be considered as electronic media. THE BASIC USES OF ELECTRONIC MEDIA Electronic Media is probably the most diversified subject of study which is used in many areas including JOURNALISM: Journalism is a field which uses electronic media for broadcasting current events. Journalism is one of the best ways in which peopleRead MoreDigital Journalism And The Internet Essay1804 Words   |  8 PagesData journalism opens up new possibilities when combined with traditional journalism with an arisen of multiple sources such as eye witnesses, blogs and social networking sites. These innovative newsgathering strategies have filtered through a vast network of social connections and opened up many possibilities for journalists to engage, visualize and analyze user generated content. Some would argue that those engaged with digital journalism should be working for a legitimate news organization withinRead MoreThe Impact Of Internet On The Internet1418 Words   |  6 PagesThe internet is the definition of what modernism is in the 21st century since it has made its way through in countless companies, organizations, and households. It has brought new prospects to administration, b usiness, and the education system. It allows a person to gain new knowledge with a press of a button; however, there are some advantages and disadvantages that come with the internet. The advancement of the internet has vastly changed the way an individual shop for either apparel or groceryRead MoreMedia Analysis in Malaysia (Newspapers)4128 Words   |  17 Pagesbroadsheets in Malaysia, there are the Al-Iman, Neracha (Islamic reform journals), Utusan Melaya and Lembaga Melaya (1906-1931). The Utusan Melaya and Lembaga Melaya were edited by a man named Mohd Eunos b. Abdullah; also known as the father of Malay Journalism. PROGRESS TO DATE As a medium of mass communication and also as an industry, the changing relationship between newspapers and readers is part of this upheaval. This is because newspapers are poised at the edge of a significant change in theirRead MoreA Research on Marketing Mix of Ntv International Television Channel Ltd2977 Words   |  12 PagesThe main purpose of this report is to master a set of concepts on how to make an effective proposal. The proposal shows a detail scope of works, approaches, and methodologies, work plan, breakdown of prices, commercial provision and promotional problem. We hope that this report will merit your approval. Respectfully yours, Shanta, Sanjida Islam ID: 08-10331-1 ACKNOWKEDGEMENT The success of this report depends on the contributionRead MoreUGT in the 21st Century14999 Words   |  60 Pagesapproach, in which communication conditions were manipulated in search of general lessons about how better to communicate, or about the unintended consequences of messages (Klapper, 1960). Requests for reprints should be sent to Tom Ruggiero, Print Journalism, 102–B Cotton Memorial Communication Department, University of Texas, El Paso, TX 79968. E-mail: truggier@miners. utep.edu 4 RUGGIERO Other media effects research sought to discover motives and selection patterns of audiences for theRead MoreBusiness Journalism in India26104 Words   |  105 PagesBusiness and Magazine Journalism (combination of Niche I and II) 1 Growing importance of business journalism, a brief history (2) 2 The structure of financial management in the country starting with the Finance Minister, (5) rest of the bureaucracy, RBI governor, Planning Commission, SEBI, Banking sector 3 The Budget preparation and presentation, factors influencing the annual budget, role of (5) subsidies and foreign exchange reserves 4 Companies, balance sheets, AGMs window dressingRead MoreDell Company Analysis for E-Marketing12709 Words   |  51 Pages3.3 Brand Position†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 3.4 Offline versus Online Customers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..13 Chapter 4: WEBSITE ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 4.1Currency†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 4.2 Content Including Multimedia and User Engagement Opportunities†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦15 4.3 Usability, Navigation, Access†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....16 4.4 Other Company Owned Sites†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 IV Chapter 5: BUSINESS MODEL†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 5.1 SpecificRead MoreRole of Media in Tourism9761 Words   |  40 Pagesbuild   on   the   results   of   the   participatory   rural   communication   appraisal   (PRCA).      It   involves  a  systematic  process  for  participatory  communication  strategy  design,  and  the   principles   for   communication   planning,   message   development,   multimedia   material   production  and  the  implementation  of  communication  activities  in  the  field.      British  war†time  premier  Sir  Churchill  saw  the  Ã¢â‚¬Å"Pearl  of  Africa†Ã‚   Some   of   the   basic   concepts   and   principles   of   ecotourism   rotate   on    catchwords

Market segmentation free essay sample

Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 6: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY’2012 Figure 7: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY’2008-FY’2012 Figure 8: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY’2008-FY’2012. Adidas Group Suppliers by Region in Percentage (%), 2011 Figure 10: Adidas Athletic Footwear Production by Region in Percentage (%), 2011 Figure 11: Adidas Athletic Apparel Production by Region in Percentage (%), 2011 Figure 12: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P Figure 13: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P Figure 14: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P. The contribution of women to the overall sportswear market in China is less than the males because†¦ 21  © This is a licensed product of Ken Research and should not be copied Figure: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Contribution in Percentage (%), 2012 Men Women Kids Table: China Athletic Apparel Market Segmentation by Men, Women and Kids on the Basis of Revenue in USD Million, 2012 Particulars Revenue ( USD Million) Men Women Kids Total MARKET SHARE OF MAJOR PLAYERS IN CHINA ATHLETIC WEAR MARKET, 2011. 4. INDIVIDUAL MARKETING- The ultimate segmentation leads to â€Å"segments of one â€Å", customized marketing† or â€Å"one to one† FORM OF INDIVIDUAL MARKETING * SELF MARKETING- is a form of individual marketing in which the individual consumer takes on more responsibility for determining which products and brands to buy. PATTERNS OF MARKET SEGMENTATION Three (3) different patterns that can be emerge: 1. Homogeneous Preferences- shows a market where all the consumers have roughly the same preference. 2. Diffused Preferences- showing that the consumers vary greatly in their preferences. . Clustered Preferences- market might reveal distinct preference clusters called natural market segment. MARKET SEGMENTATION PROCEDURE Three (3) step approach used by marketing research firms. 1. Survey stage- the researcher conducts exploration interviews and focus groups to gain insight into consumer motivations, attitudes and behavior. 2. Analysis Stage- researcher analyzes and cluster s the respondents into a specified number of maximally different segments. 3. Profiling stage- Each segment can be given a name based on a dominant distinguishing characteristic. Market Partitioning investigate the hierarchy of attributes that consumers examine in choosing a brand. * Brand Dominant Hierarchy * Nation Dominant Hierarchy BASES FOR SEGMENTING CONSUMER MARKETS 1. Consumer Characteristics- commonly use geographic, demographic and psychographic characteristics. 2. Consumer Responses- looking for benefits sought, use occasions, or brands. MAJOR SEGMENTATION VARIABLES 1. GEOGRAPHIC SEGMENTATION- dividing the market into different geographical units such as nations, states, provinces, cities or neighborhoods. 2. DEMOGRAPHIC SEGMENTATION- consists of dividing the market into groups on the basis of demographic variables such as age, generation, family size, family type, family cycle, gender, income, occupation, education, religion, race and nationality. Demographic Variables * Age and Life cycle Stage * Family Type * Gender * Income * Religion * Social Class 4. PSYCHOGRAPHIC SEGMENTATION- buyers are divided into different groups on the basis of lifestyle and personality. * Lifestyle * Personality 5. BEHAVIORAL SEGMENATTION- buyers are divided into group on the basis of their knowledge of, attitude toward, use of, response to a product. Occasions * Benefits * User status * Usage rate * Loyalty status * Hardcore Loyal- Consumers who buy one brand all the time. * Split Loyal- Consumers who are loyal to two or three brands all the time. * Switchers- Consumers who show no loyalty to any brand. FOUR KINDS OF PRODUCT USERS 1. Nonusers- may be aware of a product but have rejected it. 2. Loyal customer s- are already using and loyal to the product. 3. Switchers- base their purchase decisions on such factors as price or variety seeking. 4. Emergent Consumers- are entering the market for the first time and may be the most valuable group. segmente

Theories of Creativity Essay Example

Theories of Creativity Paper Theories of Creativity and Quality Theories of Creativity and Quality Theories of creativity are vast. Several psychological theories on the process of creativity are chronicled. Some theorists explain creativity as intrinsic creative motivations, which individuals create a project for the sake of creating (Wibell, 2011). Other theorists convey the brain controls levels of creativity, and mental illness has an impact on creative process. Further, many believe the humanistic theory of creativity spawns the creative process. Through self-actualization creativity comes in peak experiences. The quality of the work depends on what is measured. The quality of the creative work depicts the message of the writing. The message can be entertaining, or educational. The humanistic theory of creativity stems from self-actualization described by Abraham Maslow, a pioneer in humanistic psychology. Maslow believes that creativity is divided into three categories; primary creativity, secondary creativity, and integrated creativity. This theory encompasses the gestalt of human intelligence and emotional state as well as the needs that must be met in order for someone to be completely able to express his, or her creativity. Primary creativity according to Maslow, allows self to escape from life stress. Individuals channel life stresses into creative art such as painting, sculpture, or writing. Secondary creativity results from the use of higher thought powers. Secondary creativity takes over from primary creativity and adds to it through the preparation stages (Bergquist, 2011). Integrated creativity stems from combining primary and secondary creativity that results in great works in art, philosophy, and scientific discoveries. The creative integration is also characteristic of self-actualized emotionally healthy individuals. We will write a custom essay sample on Theories of Creativity specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Theories of Creativity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Theories of Creativity specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Self-actualization is the full use of talents, capacities, and potentials. In order for the individual to reach the self-actualization level a series of hierarchy achievements must be accomplished; creativity can flourish only after the levels described have been reached. For example, the need for safety can come in various forms such as a safe place to live. Creativity may be hard to accomplish if an individual is homeless with the exceptions of J. K Rowlings the author of the Harry Potter series, and Tyler Perry, playwright; both homeless, living in cars when writing mega-hit products. The mental illness theory allows the writer to access the parts of the brain that generates abnormal ideas, which can differ from the norm as they may be considered strange. Not everyone who is considered creative is stark-raving mad, however; there are certain elements that tend to be present in highly creative people who cause them to view the world differently and choose to portray it in a different light. Additionally, people whose thought processes differ from the majority have a tendency to want to escape from reality and may choose to do so through the creative arts. The extent of level of mental illness is not necessarily relevant to an individual’s creative ability. In individuals such as Vincent Van Gogh—where it was believed he suffered from mental illness—the level of this illness was not fully determined or relevant, yet his creative works remain very much alive in the world today. The mental illness theory suggests that individuals intensely creative—and whose creative ideas are viewed as strange—are believed to suffer from mental illness that also diminishes their ability to fully function in society. This theory offers the possibility that an abnormality is present in some people to cause the desire to explore a darker side of their psyche. Any difference in a persons thought process that differs from the norm can be considered a mental illness in some way, or can be linked to one; this difference is not necessarily a negative thing because if this abnormality is mild, and it will rarely interfere with an individuals’ ability to operate in society. Carl Jung (1953) extends creative functioning by further dividing artistic creativity into two categories, psychological art, and visionary art. Art is considered psychological art and appears to be generated by primary processes. With this Maslow’s humanistic theory of creativity ties into with his theory about needs requiring to be met before reaching a higher point of creativity. Visionary art which derives its existence from the hinterlands of the mans mind, is the type of art where the strange worlds and ideasdescribed by the mental illness theory of creativityare generated from, as it connects creative individuals with the super-human and timeless worlds beyond their conscious knowing. A plausible explanation for the relation of both the humanistic and mental illness theories similarities is attributed to author, Koestler who fails to represent any particular school of thought, but has had much success in creativity research. His premise on creativity is â€Å"bisociation† a term â€Å"coined by Koestler meaning to join unrelated, often conflictual, information in a new way. † He also goes on to say that this is similar to being double minded or able to think on more than one plane of thought simultaneously, and Frank Barron (1988) places the possibility that developing the ability to â€Å"tolerate chaos or seemingly opposite information is characteristic of creative individuals† (Bergquist, 2009). In short, appears both theories may very well be related, but worded differently. The attributes discussed by the mental illness theory touches on the humans’ ability to think on two distinct planes. The humanistic theory also holds truth when discussing the various needs one must attain before clearly being free to explore creativity as the whole. Concerning creativity, everyone has an opinion as how to approach it and judge its core. Some believe that for a work to be considered creative it must meet a few specific requirements such as being of fantasy or science fiction. Others believe that in order for creative works—whether they are art or music based—to be considered creative they have to be based on imagination; however, Al Gore’s book, paper, and PowerPoint presentation on global warming was quite creative even though it only appeared to be in functional writing format. Analyzing Theories Two types of writing, creative, and functional writing are of focus. Functional writing encompasses writings such as those found in phone manuals, data analysis, and essays; whereas creative writing has often been judged upon the inventiveness of the topic, for example, a fable or parable, a fiction story, or poetry. However, it has been determined by this team that the creativity writing and its quality should be judged on the content as well as the message it delivers to its intended audience. According to Mark Barrett, a writer and opinionated individual, writing should be judged according to the basis for writing. For example, if a writer writes to entertain or inform, the writing should be judged on whether or not it is powerful and clear or muddy and confusing. If writers write for the simple pleasure of writing or to have others enjoy their work, then the content should be judged on whether or not it is enjoyable (Barrett, 2010). Furthermore, there exist various methods of judging writing are based on what the judge considers to be correct according to the extent of their personal experience. However, most writers have agreed that the fundamental rule for judging lies in assessing the total impact of the passage, i. e. the combination of the creative ingenuity and the use of language (Chedzoy, n. d. ). The quality of a specific work should be evaluated for message and interest; in other words is the writing based on the interests of the writer. The creative work should be judged on the value, lesson, or educational message it conveys and the impact this has on the audience. Additionally, the flow and technical aspect of the writing should also be judged because the creative piece should flow naturally without fault or hindrance of grammatical errors and should emphasize pauses for thought, commas, or periods, (Hoosierpoet, 2004). As judges, questions regarding the writer’s choice in language or words must always be examined because these have an effect on the works’ purpose. Originality is key to being a great writer; it is important to use personal thoughts, ideas, and words when creating a work and if inspired by another’s work, it must be so noted. Finally, the judging of any work is complete when elements of the work are brought together and an impact has been made. Applied Theories Abraham Malsow’s humanistic theory of creativity specifies creativity occurs in stages. According to Maslow levels of achievement must be accomplished in order for creativity to flourish. Self-actualization is the goal of humanistic theory, and self-actualization occurs in stages. Once the stages are accomplished the individual has peak experiences, and peak experiences allow creativity to flourish. As a self-actualized creator there is an inclination to spark creativity across a vast number of areas. Through writing self-actualized creative writers can express ideas and impulses without fear of criticism, and thus are better able to produce, or express creative ideas, (Cassandro Simonton, 2011. ) Humanistic theory of the process of creativity for writing occurs in stages. In fiction writing hierarchy levels of achievement were required. First physiological needs met, the need for creative space. Creative space is anywhere from a room of one’s own to write in, to a small desk, in a shared room. Depending on the creative project the space may require isolation. Next is the need for creative peers such as classmates, or others in the same area of creativity to provide feedback. A need to surround self around others to obtain insight, information, ideas, or encouragement is essential (Morris, 2009. The need for creative inspiration follows. Inspiration can come in a variety of methods. For example, books, magazines, life experiences, the outside environment, and people watching inspire many creative writing processes. Another level on the hierarchy pyramid is imaginative space to doodle, scribble, or journal writing, which is different from physiological space, and allows creative energies to flow. The ability to have the freedom to expose the crea tive edge in the creative writing process assists in meeting the hierarchy levels of achievement. Solving problems, pushing boundaries, or developing something new is the heart of the creative writing process (Morris, 2009. ) When writing something from nothing more than a thought the writer needs to have faith in what he, or she is writing and believe in the final writing project. Additionally creative writing seeks an audience. In writing fiction the writer normally looks forward to his, or her work receiving feedback from peers, and enthusiastic responses from friends, and family. The need for certainty in an uncertain market is required. Creative writing, or creative arts of any sort require certainty in other areas such as home, relationships, or income assist in financially sustaining the writer throughout the creative writing process as he, or she work on the craft. Last on the humanistic theory of creativity hierarchy level of achievement is the need for time to cultivate the art of writing. Writers have to make choices in daily activities that allow for creative writing time to unfold. This means telling others no to activities, or completing chores early to allow time to write. Hierarchy levels of achievement are individualistic as pertains to the humanistic theory of creativity. Reference: V. Cassandro, and D. Simonton, (2011) Creativity and Genius. Retrieved from: www. nipissingu. ca/faculty/strange/courses/p2257/creativityandgenius. pdf. C. Morris, (2009) A Creative Person’s Hierarchy of Needs. Retrieved from: www. journeyjuju. com/ /the-creative-person’s-hierarchy-of-needs. html Webill, K. (2011) Cognitive Creativity. Retrieved from: http://faculty. mercer. edu/spears_a/studentpages/creativity/cognitivecreativit